In case you haven’t heard, there’s a conversation going on about your personal information.
Earlier this year, US President Biden said in his State of the Union address that there should be stricter limits on the personal data companies collect. What’s more, a recent survey found that most people say they’d like to have control over the data companies collect about them, but they don’t understand how online tracking works or what to do about it. Companies are now trying ways to anonymize the third-party cookies that track people across the web, or get permission for any site or app that wants to track people’s behavior across the web.
Who can you trust with your personal data these days? Mozilla. We’ve done over a decade of anti-tracking work with products and features that protect people, their privacy and their online activities. Today we’re announcing the official rollout of one of our strongest privacy features, Total Cookie Protection, to automatically block cross-site tracking on Firefox Android.
Yes, companies collect your data as you move from site to site
Before we talk about Total Cookie Protection, let’s talk about cross-site tracking. Nowadays, our personal transactions such as shopping for groceries or buying gifts for friends have now become commonplace online. What people may not be aware of are the other transactions that go on behind the scenes.
For example, if you are looking for a gift and move from site to site looking for the right one, your activity will be tracked without your permission. Companies use a specific cookie, called a third-party cookie, which collects information about you and your browsing habits and follows you as you move from site to site. Companies use the information to build profiles and help them create ads aimed at convincing you to buy, such as resurfacing an item you were shopping for. That’s why Mozilla created the Total Cookie Protection feature to prevent companies from collecting information about you and your browsing habits.
Your cross-site tracking freedom now available on Firefox Android
Meet Firefox’s Total Cookie Protection, which stops cookies from tracking you around the web and is now available in Firefox Android. Last year, Firefox rolled out our strongest privacy feature, Total Cookie Protection, for Windows, Mac, and Linux. Total Cookie Protection works by keeping a separate “cookie jar” for each website you visit. Each time a website, or third-party content embedded in a website, places a cookie in your browser, Firefox Android limits that cookie to the cookie jar assigned to that website. This way no other websites that are not theirs can get into the cookie jars and find out what other websites’ cookies know about you. You can now say goodbye to those annoying ads that follow you around and reduce the amount of information companies collect about you when you go online.
Firefox’s Total Cookie Protection has you covered on all your devices
Whether you’re browsing at your desk or on your phone, you’re getting Firefox’s most powerful privacy protection yet. Firefox will restrict cookies to the site they were created on, preventing tracking companies from using these cookies to track your browsing from site to site. Sign up for a free Firefox account to work seamlessly across all your devices. You can easily retrieve your last opened tab between your devices. Bonus: you can also access your saved passwords and tabs all under Total Cookie Protection.
Download your most secure and personal Firefox Android today!
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