iPhone 15 Pro prices could go up – here’s how Apple can justify it

A word of warning if you’re planning to buy one of the new iPhones expected later this year: you’re probably going to pay more for the iPhone 15 than you did for previous Apple devices. Or at least that’s the expectation for the most desirable models.

Specifically, rumors point to a $100 price hike for both iPhone 15 Pro models in the fall. That would push the starting price of the iPhone 15 Pro to $1,099, while the iPhone 15 Pro Max would cost $1,199 — the same amount Samsung charges for its premium Galaxy S23 Ultra phone.

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