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Finding the perfect foundation for your skin type takes some searching, but TikTok can help. With over 1 billion monthly users, TikTok is one of the largest social media apps in the country, so it’s no wonder so many products are going viral.
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One of the many beauty essentials that TikTokers can’t seem to talk about is a drugstore powder foundation that you can pick up on sale for less than $12.
L’Oréal Infallible Fresh Wear Powder Foundation has been going viral on TikTok for two years now. Videos on the cult-favorite powder foundation have been viewed 175.7 million times on TikTok alone — not to mention the number of Reddit threads, YouTube videos, and posts on Facebook, Twitter, and Instagram.
This inexpensive body makeup offers up to 24 hours of long-wearing foundation in pressed powder form. As the brand’s “most lightweight, breathable, long-wearing foundation,” L’Oréal Infallible Fresh Wear Powder Foundation mattifies without the cakey residue.
It’s also waterproof, heat-resistant, sweat-resistant, suitable for all skin types – even acne-prone and oily skin – and available in 20 different shades, including sienna, ebony, and deep amber in addition to lighter shades like pearl, porcelain, and ivory .
L’Oréal Paris Infallible Up to 24H Fresh Wear Powder Foundation
The powder foundation retails for $15 on L’Oreal’s website, but you can save a few dollars by ordering it from Walmart for $11.99 and $12.79 from Ulta and Amazon.
L’Oréal Paris is no stranger to going viral. In January, the beauty giant’s Telescopic Lift Mascara became the talk of TikTok after a beauty influencer’s post about the mascara sparked controversy.
In other L’Oréal news, the brand has reimagined its best-selling True Match Foundation. The new and improved L’Oréal True Match Super Blendable Foundation is made with a vegan, alcohol-free, oil-free, fragrance-free and non-comedogenic formula and available in over 24 shades.
Grammy, Emmy, and Oscar-winning singer HER stars in a new commercial for True Match Super Blendable Foundation. The Bay Area native signed on as a global ambassador for L’Oréal Paris last year.
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