All products and services offered are independently chosen by editors. However, Billboard may receive a commission for orders placed through its retail links, and the retailer may receive certain auditable information for accounting purposes.
Finding the perfect foundation for your skin type takes some searching, but TikTok can help. With over 1 billion monthly users, TikTok is one of the largest social media apps in the country, so it’s no wonder so many products are going viral.
More from Billboard
One of the many beauty essentials that TikTokers can’t seem to talk about is a drugstore powder foundation that you can pick up on sale for less than $12.
L’Oréal Infallible Fresh Wear Powder Foundation has been going viral on TikTok for two years now. Videos on the cult-favorite powder foundation have been viewed 175.7 million times on TikTok alone — not to mention the number of Reddit threads, YouTube videos, and posts on Facebook, Twitter, and Instagram.
This inexpensive body makeup offers up to 24 hours of long-wearing foundation in pressed powder form. As the brand’s “most lightweight, breathable, long-wearing foundation,” L’Oréal Infallible Fresh Wear Powder Foundation mattifies without the cakey residue.
It’s also waterproof, heat-resistant, sweat-resistant, suitable for all skin types – even acne-prone and oily skin – and available in 20 different shades, including sienna, ebony, and deep amber in addition to lighter shades like pearl, porcelain, and ivory .
L’Oréal Paris Infallible Up to 24H Fresh Wear Powder Foundation
$11.99
1
The powder foundation retails for $15 on L’Oreal’s website, but you can save a few dollars by ordering it from Walmart for $11.99 and $12.79 from Ulta and Amazon.
L’Oréal Paris is no stranger to going viral. In January, the beauty giant’s Telescopic Lift Mascara became the talk of TikTok after a beauty influencer’s post about the mascara sparked controversy.
In other L’Oréal news, the brand has reimagined its best-selling True Match Foundation. The new and improved L’Oréal True Match Super Blendable Foundation is made with a vegan, alcohol-free, oil-free, fragrance-free and non-comedogenic formula and available in over 24 shades.
Grammy, Emmy, and Oscar-winning singer HER stars in a new commercial for True Match Super Blendable Foundation. The Bay Area native signed on as a global ambassador for L’Oréal Paris last year.
Click here to read the full article.