The Morning After: Messenger comes home to Facebook

Over the past decade, Meta has made every effort to establish each part of its business as a separate but equal contributor to the bottom line. That’s why part of Facebook’s brand identity consists of small icons that denote Messenger, Instagram, WhatsApp and Oculus. Plus, it helps to deflect any suggestion that it controls a sprawling digital monopoly that owns much of the internet.

But now, nine years after Facebook split its Messenger product into a standalone mobile app, the pair are reuniting. Facebook head Tom Alison said in a blog post that the company is testing the ability to access Messenger from the Facebook app. Of course, this is all part of his efforts to reclaim TikTok’s relevance, with Alison saying the big blue app is pivoting on becoming a platform for entertainment and discovery.

—Dan Cooper

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