According to the Taiwanese supply chain publication, Apple plans to reexamine the development of artificial intelligence DigiTimes.
The paywalled report suggests that the growing interest in generative AI catalyzed by ChatGPT has prompted a reevaluation of how the technology is being developed at major companies like Apple, Meta and Amazon. These companies are reportedly working to ensure that Microsoft does not maintain its lead in AI. Apple and Tesla, in particular, would rethink their approach to AI.
The trend will drive the development of next-generation CPUs optimized for AI operations, supply chain sources claim. Apple already has a significant upper hand in local processing in this area thanks to Apple’s Neural Engine, but the company has yet to develop the AI software to take full advantage of it for content generation and the deeper insights that new- wave AI tools can offer.
So far, Apple seems to have largely stayed out of the race to develop generative AI tools. While the company recently held its annual AI summit for employees, subsequent sessions reportedly focused on aspects such as healthcare, privacy and computer vision, rather than its own generative AI technologies.
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