Short content
Netflix has rolled out a system that charges for an “additional member” sub-account in Canada, New Zealand, Portugal and Spain. And it will probably expand to more countries. While some experts believe the new policy could hamper the platform’s growth, others believe that if Netflix lowers prices and offers good content, the move could benefit.
When Netflix co-CEO Ted Sarandos visited India last month, he made it clear that the country was one of the fastest growing markets for the company. The OTT platform’s viewer engagement grew by 30% and revenue increased by 25% in India by 2022. Sarandos now wants the Indian team to focus on local content. Whether it’s Squid Game from South Korea, Spain’s Money Heist or Dark from Germany – these shows first became local hits and then became
- FONT SIZE
ABCSmall
ABCMedium
ABCBig
oh oh! This is an exclusive story available only to selected readers.
Do not worry. You are just one step away.
Log in to read the full story.
Unlock your 30 days of free access
to ETPrime now.
Log in to unlock
*No card details required
Why ?
Exclusive Economic Times stories, editorials and expert advice in more than 20 industries
Stock analysis. Marketing research. Trends in the industry on 4000+ stocks
Clean experience with
Minimal ads
Comment and participate with the ET Prime community 
Exclusive invitations to Virtual events with industry leaders 
A trusted team of Journalists & Analysts who can filter the best signal from noise