Netflix: Pay to Peek! Will Netflix’s password sharing policy open up a new revenue stream for the OTT player?

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Netflix has rolled out a system that charges for an “additional member” sub-account in Canada, New Zealand, Portugal and Spain. And it will probably expand to more countries. While some experts believe the new policy could hamper the platform’s growth, others believe that if Netflix lowers prices and offers good content, the move could benefit.

When Netflix co-CEO Ted Sarandos visited India last month, he made it clear that the country was one of the fastest growing markets for the company. The OTT platform’s viewer engagement grew by 30% and revenue increased by 25% in India by 2022. Sarandos now wants the Indian team to focus on local content. Whether it’s Squid Game from South Korea, Spain’s Money Heist or Dark from Germany – these shows first became local hits and then became


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