Apple sold the best-selling phone of 2022, the iPhone 13. Apple also sold the second best-selling phone of 2022, the iPhone 13 Pro Max. Apple also sold the third, fifth, sixth, seventh, eighth and ninth best-selling phones of the year, according to new data from research firm Counterpoint. That’s despite the fact that three of those phones are only available for four months of the year.
It’s the first time a single brand has ever captured eight of the top 10 positions in the best-selling smartphone list, says Counterpoint.
The only other company to crack the top-10 list was Samsung. Samsung’s Galaxy A13 ranks fourth, while the Galaxy Ao3 ranks tenth.
Top 10 phones by sales in 2022
- Apple iPhone 13
- Apple iPhone 13 Pro Max
- Apple iPhone 14 Pro Max
- Samsung Galaxy A13
- Apple iPhone 13 Pro
- Apple iPhone 12
- Apple iPhone 14
- Apple iPhone 14 Pro
- Apple iPhone SE 2022
- Samsung Galaxy A03
Counterpoint says market share for these phones will increase in 2023 as Apple, Samsung and other smartphone brands focus on clearing inventory and optimizing product launches.
“For the first time, a Pro Max variant of an iPhone series generated more volume than its Pro and base models,” says Counterpoint.
“Sales of the iPhone 14 Pro Max were led by early adopters and those upgrading to a higher-end iPhone variant. Major improvements in the iPhone 14 Pro series, such as a dynamic island and a faster processor, make it more attractive as the base model is almost identical to last year’s model.”
It is important to note that it is only possible for Apple to take so many places in the top 10 best-selling phones because it is the only manufacturer of iPhones, approaching a 50% market share with Android-based smartphones in some rich countries. while occupying just over a quarter of the global market share: 27.6% according to Statista. In addition, many Android phone makers, such as Samsung, spread their market share across significantly more models, meaning Apple’s overall market share is more concentrated for each model of iPhone it sells.
Still, it is an important achievement.
According to Counterpoint, these top 10 phones account for 19% of global sales volume. There were about 3,600 different smartphone models on sale worldwide in 2022, the company says, up from the 4,200 available in 2021. Very likely that trend will continue as the smartphone industry matures and consolidates.
In 2021, approximately 1.6 billion phones will have been sold.