A cookbook, picture books and podcasts are some of the ways University of Hawaii at Mānoa, business students raise awareness about the global fight against climate change. The projects were part of Instructor Constancio Paranal IIIsummer 2022 marketing course called “Imagination, Entrepreneurship” at Shidler College of Business.
“It’s important to incorporate climate change into business and entrepreneurship lessons, as we are the generation that has the ability to make change.”
“The need to include this topic in every discipline, not just business and entrepreneurship, has never been more important than ever,” Paranal said. “For current and future business leaders, climate change information is essential in developing sustainable and meaningful businesses. I truly believe that education is the key to advancing all causes and inspiring youthful civic engagement, and now is the time to act.”
Raina Casamina, a masters in marketing management student, led the team that created a recipe-style cookbook on how we can reduce our carbon footprint with daily activities. Like any recipe that counts calories, the Laulima Society’s recipe book counts an activity’s carbon footprint.
Some of the recipes include coffee for the workplace, roasted chickpea gyro, and chocolate chip cookies. The book is not limited to food. It has other activities to reduce its carbon footprint, including upcycling T-shirts to make a reusable bag and creating a zero-waste kit. Students also encourage others to create their own recipes.
“It is important to include climate change in business and entrepreneurship classes, as we are the generation that has the capacity to make change,” Casamina said. “We just want to emphasize that there are so many things people can do in our daily lives to combat climate change. While these effects may seem minimal now, we can make a difference when we come together as a community. It could be as simple as reducing electronic usage to support sustainable brands.”
Other student teams created two picture books for children featuring two siblings, Micah and Kalei, who are determined to save our ocean and their marine life friends; and three podcast episodes featuring professionals, students and activists discussing how to promote and tackle climate change.
-Through Marc Arakaki