Wellness

Healthy paws: how the pet industry is expanding into health and wellness

Healthy paws: how the pet industry is expanding into health and wellness
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During the pandemic, the number of pet adoptions soared. As consumers focus on their health and wellness and look for products that are healthy, sustainable and packed with functional ingredients, they are doing the same when shopping for their companion animals.

According to a new report from Brandshare, an Advantage firm specializing in omnichannel consumer experiences through product sampling, consumer humanization of pets and growing interest in pet health and wellness products has led to premiumization of pet products and new innovations in the field of pet health. field of pet care. Consumers choose brands that offer products that they believe will support the needs of their pets to lead a happy and healthy life.

“Healthy Paws: How the Pet Industry Expands into Health and Wellness” provides an update on the pet industry and pet owners, including product trends and pet owner shopping habits.

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