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In an effort to position itself as a fashion destination, Walmart announced Thursday it was rolling out a new virtual try-on feature Be Your Own Model, according to a company post. The new option will allow customers to upload full body images of themselves to the Walmart app and use them to virtually try on select clothing, according to the release.
This launch follows Walmart’s acquisition of Zeekit in May last year, which will see the company launch its “Choose My Model” feature in March, which allows users to browse clothes on a selection of more than 50 styles, ranging in height, size and skin tone.
The new functionality is currently rolling out to iOS Walmart app users in the US, and those users will soon be able to upload their image through the app for use on desktop or web. Android access to Be Your Own Model is coming in the coming weeks.
Currently available on more than 270,000 apparel items at Walmart, the technology leverages algorithms and machine learning originally used to create realistic topographic maps to create a more realistic experience that uses draping shadows and fabrics. Items that can use the new feature are marked with a “Try It-On” button on the product page.
Walmart did not immediately respond to questions from Retail Dive about the privacy of customer stored images.