Campaign challenges consumers to do more for their brains

PARSIPPANY, NJ, September 15, 2022 /PRNewswire/ — Neuriva, a brand of Reckitt’s leading cognitive health supplement, advocates holistic, proactive brain health with the help of a new ambassador, Alton Brown. Award-winning chef and resident food geek, Brown will combine his passion for food and eating with brain health to empower consumers to do more for their brains as part of a comprehensive health routine.

“I recently turned 60, and for the past few decades I’ve been very focused on taking care of my health from within — first with my food and now taking action to support my brain health,” Bruin said. “Neuriva fits perfectly into my regimen, which for me are just simple life practices like exercising, eating a balanced diet, and getting a good night’s sleep.”


Brown is the newest Neuriva ambassador to support the brand’s “Think Bigger” campaign, which appears nationally through broadcast, digital and social media. Neuriva will encourage consumers to do more for their brains with activations on social media and through the Neuriva Brain Gym App, where you can train your brain and track progress. The partnership supports the Neuriva product line, including Neuriva Plus and new products Neuriva Sleep and Neuriva Brain + Energy.

“As an award-winning chef known for his extensive experience in nutrition, a key pillar of brain health, and a deep passion for science, Alton Brown is the perfect match for Neuriva,” said Isabel Serralha Marques, Marketing Director, Vitamins, Minerals and Supplements at Reckitt. brain health. “

For more information about Neuriva, visit

About Neuriva

Launched in 2019, Neuriva is a leading brain health supplement brand that combines science and nature with clinically tested and plant-based ingredients to aid with cognitive function, energy levels and sleep support.

Neuriva’s mission is to promote holistic, proactive brain health for consumers. Whether you prefer an easy-to-swallow capsule or a tasty gummy, Neuriva is here to help support your daily brain self-care routine and make your brain health a priority*.

About Reckitt

Reckitt** exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest quality hygiene, wellbeing and nutrition is a right, not a privilege.

Reckitt is the company behind some of the world’s most recognizable and trusted consumer hygiene, health and nutrition brands, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.

More than 20 million Reckitt products are purchased worldwide every day. We always put consumers and people first, seek out new opportunities, strive for excellence in everything we do, and build shared success with all our partners. We strive to always do the right thing.

We are a diverse global team of c. 40,000 colleagues. We draw on our collective energy to realize our ambitions of purposeful brands, a healthier planet and a more just society.

Learn more or contact us at

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
** Reckitt is the trade name of the Reckitt Benckiser group of companies

SOURCE Neuriva


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