The role enables Cone Health to be at the forefront of the changing ways people choose where to go for care.
Greensboro – Deno Adkins has been brought in to help Cone Health become a more consumer-oriented organization. He has been named senior vice president of ambulatory and consumer services.
More than half of Cone Health’s revenues come from people who receive health care in places other than the clinical setting (e.g., outpatient CT, same-day surgery, emergency care, primary care, emergency department visit that does not result in a intake). According to Healthcare Success, consumers are increasingly choosing those places based on location and how quickly they can make an appointment. The consumer’s health plan and consultation hours also play an important role.
“Across the country, healthcare and wellness continues to be more consumer-centric, and Cone Health is positioning itself as a market leader in the Triad and surrounding communities,” said Dr. Marlon Priest, Chief Clinical Officer, Cone Health. “Deno has a track record of coordinating services and ensuring consumers receive the highest quality care and easy access to the wider Cone Health network.”
Adkins joined Cone Health as an administrative assistant. Most recently, he was vice president, ambulatory network. He led the team that opened Cone Health MedCenter Greensboro on Drawbridge Parkway. In less than eight months of operation, this newest MedCenter has exceeded its first-year business goals.
Adkins received a bachelor’s degree from Furman University and earned both a Masters of Business Administration and a Masters of Health Administration from Robinson College of Business at Georgia State University. He is a fellow of the Health Management Academy GE program and the American College of Healthcare Executives. He is a certified management coach.